Etsy for Artists

Thursdays 6:30-9pm/September 26, October 3, 10, 17, 2019

Class Fee: $90 non-member, $85 member of Artists of Rubber City

Instructor: Karen Koch    

Overview:

Etsy is a popular platform for selling handmade items, but does it work for artists? Yes, it can, with a little extra effort and know-how.

The instructor is a full-time artist who sells artwork online and in person. She has taught online entrepreneurship using Etsy for 2 years, and has been an Etsy seller for 10 years*.

This class is designed for novices. It is a working session, so be prepared to start creating your shop and get to work!

In this session, you will learn:

  • Pros and cons of selling online
  • Etsy features and benefits so that you can decide if it is right for you
  • What can – and cannot – be sold on Etsy
  • Creating a basic listing
  • Taking good photos
  • Finances: fees, shipping, pricing
  • Etsy etiquette
  • Identifying your target customers
  • Building a brand (even artists need to do this)
  • Getting found in search

Supplies list:

  • A laptop or tablet that is WiFi enabled.
  • Smart phone (iPhone or Android). We will be downloading apps.
  • Bring one of your handmade items to the first class.
  • Your checkbook and credit card (you will need them to set up a seller account)

*This class is not sponsored by Etsy. The instructor is not employed by Etsy. 

About the Instructor:

In addition to being a full-time artist, Karen is also an educator and entrepreneur with a background in web content, search engine optimization, and online marketing. She has been selling online for 15 years and teaching others to do the same for two years.